Adorn GroupBrand Identity & Web
Brand identities, websites, and media content for founder-led small businesses in hospitality, fitness, health, and entertainment.
01The Problem
Founder-led small businesses in hospitality, fitness, health, and entertainment came to Adorn Group for the whole package: a brand identity, a website, and the campaigns to launch them.
02Role & Scope
I designed brand identities for 12 businesses, many of them founder-led, and led the design and launch of websites for 9 of them. I also developed brand and launch campaigns for 40+ products and events, produced weekly motion-graphics videos for social media, and art directed a videographer on campaign video.
- Role
- Associate Creative Director
- Senior Brand Designer
- Time Frame
- 2019 – 2021
- Team
- Creative Director
- Senior Brand Designer (me)
- Videographer
03Design
Each identity was built from positioning through logo, typography, and visual system, then carried into websites, social content, motion, and launch campaigns.
04Impact
- 12Brand Identities
- 9Websites Launched
- 40+Product & Event Launches
- 40–50%Lift in Social Impressions
Social impressions compared with the campaigns before them.
05In Progress
This case study is still being written. More of the brand identities, websites, and launches behind these numbers are on the way.
Tools — Adobe Creative Suite