Here’s the short version
I’m a product and brand designer in Orange County, CA, and the Creative Director at Ozobot, where I still design the highest-visibility work myself. I designed the operating system for Ari, our coding robot, led the UX redesign of our flagship app, and built one brand system that holds apps, web and robot screens together. I also merged our two websites into one, so teachers can see what the robot does and buy it on the same page.
I lead a five-person design team and design alongside them on our biggest projects rather than reviewing from a distance. Before Ozobot, I worked agency-side, building brands and websites for founder-led businesses and product content for brands like HP and Samsung. I’ve also run my own online store since 2009, with 40,000+ transactions, so I know firsthand what makes a platform feel clear and trustworthy to a small business. These days I also build AI design tooling in Claude Code. What ties it all together is making complex things feel simple, and I do my best work with people building something worth caring about.
What I bring
Three things I lead and still do hands-on.
Brand Design1
Brand identities and everything they have to hold up across, from positioning, logo and type to campaigns, web and product screens. I built brands for 12 businesses at Adorn Group, and at Ozobot I keep one look and voice across every surface a customer touches, so a small team can ship fast and still feel like one company.
UX / Product Design2
Product and app experiences designed around how people actually use them, not just how they look in a deck. The brand carries into the interface, so the site and the product feel like one continuous experience.
Creative Direction3
Setting the direction and the bar, then designing alongside the team instead of reviewing from a distance. I lead a five-person team with more than ten projects moving at once, pair one or two designers with each big one while I design in it myself, and run regular design critiques. Launches ship on real deadlines, including hardware with fixed release dates.